| Can
you market traits like love, warmth, tenderness, kindness,
compassion, etc? The obvious answer to this would be
no. And this is what marketing a family daycare is about.
A family daycare functions no less than a surrogate
home for children. It is where the child is placed so
that he or she is given the right kind of upbringing
as provided by parents under normal circumstances.
Yet,
in spite of these facts, you would still need to market
your daycare centre. And how would you do this? The
answer is simple! You need to think like a child and
present to parents your daycare centre. Confused?
Well, it is not as confusing as you think it is!
To
market a family daycare you need to provide services
to children. These include tending to them, feeding
them, inducing value based education, educating them
on the basics of alphabets, numbers and other concepts,
aiding towards their over all development in terms
of physical, mental, emotional, social, etc. All these
services are what parents look for, for their children.
Remember you are a surrogate mother providing a surrogate
home to young ones!
When
marketing your family daycare, be realistic as far
the promises you make. Do not promise the sky and
remain grounded on earth. To put it simply be honest
bout all that you have to offer in terms of your services.
You may feel that it makes no difference as children
placed at daycare centers are of the age where they
cannot speak; but then parents are very sensitive
and realize exactly how their children are being taken
care of.
Placing
advertisements in the print media or commercials on
the televisions may help you to bring in enquiries,
but what sells is the way your daycare centre is set
up, as well as the services you provide and most importantly
you as a person. And one point that should be noted
is that word-of-mouth publicity is what take a family
daycare centre to the heights of popularity, rather
than the ads placed all over the placed.
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